July 19 is Get to Know Your Customers Day
Updated: Jan 28
Really getting to know your customers is a great way to build customer loyalty and extend the customer life cycle. Most businesses rely on customer data collected through a basic profile and purchase history but that isn’t enough to know what motivates their purchases or how you could gain more of their business. The goal should be to impress the customer with their first purchase and then continue engaging with them so they come back and buy more from you over as long a period as possible. July 19 is Get to Know Your Customers Day, making it the perfect excuse to get to know more about your customers that can give insights into their buying behavior.
July 19 is get to know your customers day
If you have a brick and mortar store, hosting an open house with drinks and finger foods is a great way to bring customers into your door in a relaxed situation. If your store is online only, hosting a giveaway in exchange for customers sharing about themselves or their favorite products from your business is a way to get to know your customers. Make an effort to introduce yourself and your business to people and help them get to know you and you values better.
Show customer appreciation
Appreciating your customers is part of gaining their trust. Some ideas to show appreciation include:
Discounts and specials for existing customers
Offer an exclusive free product or service to your existing customers
Raffles and giveaways
Create a customer loyalty program
Host an exclusive customer party or event
Sponsor a team or event for some of your best customers
Engage on social media
Interacting with your customers on social media is a great way to communicate with them and increase brand loyalty, which can lead to more sales.
Increase social media engagement with loyal customers by sharing their posts about your business or spotlighting them as a customer of the week. Make an effort to introduce yourself to customers in store and get to know them on a personal level! Here are some ideas to engage with your customers on social media:
Thank your customers on social media
Create “customer of the week or month” criteria and showcase the winners on social media
Share customer posts about an experience with your business or using/wearing your products and services
Share exclusive deals, raffles and giveaways in email newsletters or social media posts
Create and share content that your customers see as valuable and interesting
Use relevant hashtags to show up in searches and conversations
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